diff --git a/.gitlab/ci/custom.images.yml b/.gitlab/ci/custom.images.yml
index dbe2e4d..572f832 100644
--- a/.gitlab/ci/custom.images.yml
+++ b/.gitlab/ci/custom.images.yml
@@ -4,7 +4,16 @@
     # Hack to set an array in /bin/sh
     # http://unix.stackexchange.com/a/137571
     - set -- $CI_JOB_NAME
-    - docker buildx build --cache-from="$CI_REGISTRY_IMAGE:$1" --cache-to=type=inline --label "ci_pipeline_url=$CI_PIPELINE_URL" --label "ci_job_url=$CI_JOB_URL" -t "$CI_REGISTRY_IMAGE:$1" -f "Dockerfile.$1" .
+    - |
+      docker buildx build \
+        --cache-to=type=inline \
+        --cache-from="$CI_REGISTRY_IMAGE:$1" \
+        --push="${PUSH_CUSTOM_IMAGE}" \
+        --label "ci_pipeline_url=$CI_PIPELINE_URL" \
+        --label "ci_job_url=$CI_JOB_URL" \
+        -t "$CI_REGISTRY_IMAGE:$1" \
+        -f "Dockerfile.$1" \
+        .
 
 # Used by https://gitlab.com/gitlab-org/charts/auto-deploy-app/-/blob/master/.gitlab-ci.yml
 alpine-helm: