diff --git a/scripts/custom-docker-build b/scripts/custom-docker-build
index 99e4b0e..5c5c2ba 100755
--- a/scripts/custom-docker-build
+++ b/scripts/custom-docker-build
@@ -219,7 +219,7 @@ function build_custom_if_needed() {
     if [[ "$FORCE_BUILD" == "true" ]] || ! image_already_exists $full_image_name; then
       docker_command=$(generate_command $@)
       if [[ "$FORCE_BUILD" == "true" ]]; then
-        echo "Force building $build_image_name due to `\$FORCE_BUILD=true` with $docker_command"
+        echo "Force building $build_image_name due to \$FORCE_BUILD=true with $docker_command"
       else
         echo "Building $build_image_name with $docker_command"
       fi